Toyota engages fans with AI-powered Brock Purdy experience

Toyota’s Northern California Dealers Association and creative agency H/L launched a new kind of branded experience - a dynamic voice-driven activation hosted by an AI-powered version of 49ers quarterback Brock Purdy.

Built on ElevenLabs’ Agents platform, the experience offers fans a natural, interactive conversation with Brock. It lives on a dedicated landing page - toyotaletsgo.com/brock-purdy - where fans play a voice-driven trivia game, guided by Brock’s digital persona as a method to win a VIP 49ers experience.

Conversational fan experience built with ElevenLabs

Fans enter a voice-controlled game show hosted by Brock. Behind the scenes, ElevenLabs AI voice agents power the full interaction - from trivia questions to contextual responses - while real-time webhooks sync voice outputs with filmed animations of Brock reacting live.